تدوین چارچوب جذب سرمایهگذاران ورزشی با رویکرد امنیت اقتصادی- اجتماعی
کلمات کلیدی:
جذب سرمایه گذار, حامیان مالی, امنیت مالی, امنیت اقتصادی, صنعت ورزش, سرمایه گذاری ورزشیچکیده
هدف از این پژوهش تدوین چارچوب جذب سرمایهگذاران ورزشی با رویکرد امنیت اقتصادی- اجتماعی بود. روش تحقیق از نوع کیفی با رویکرد داده بنیاد (گراند تئوری) انتخاب شد. جامعه آماری پژوهش شامل دو بخش منابع انسانی (متخصصین، اقتصاددانان (اساتید دانشگاهی رشته اقتصاد و متخصصین اقتصادی مشغول به کار در وزارتخانهها) و اعضای هیئت علمی مدیریت ورزشی آشنا به حوزه امنیت اقتصادی- اجتماعی) و منابع اطلاعاتی (علمی، کتابخانهای و رسانهای مرتبط و معتبر) بود. مصاحبه شوندگان و منابع اطلاعاتی به تعداد قابل کفایت، بهصورت هدفمند و بر مبنای رسیدن به اشباع نظری انتخاب شدند (18 نفر و 31 سند). ابزار پژوهش شامل مصاحبههای اکتشافی نیمه ساختارمند به همراه مطالعه کتابخانهای نظاممند بود. روایی ابزار بر اساس شایستگی عملی، اعتبار حقوقی و علمی نمونه، نظر خبرگان و توافق بین مصححان ارزیابی و تائید گردید. جهت تحلیل یافتهها از روش کدگذاری مفهومی چندمرحلهای (باز، گزینشی و موضوعی) با رویکرد تحلیل مضمون استفاده شد. چارچوب مفهومی نهایی شامل 44 مؤلفه، 11 بعد و 5 منظر کلی شناسایی شده بود. مضامین کلی و منظرها بهصورت زنجیرهای و ارتباط باهم شامل شرایط علی، عوامل زمینه ای، عوامل مداخله گر، پدیده محوری، راهبردها و پیامدها بود. براساس یافتههای پژوهش میتوان گفت که با جذب سرمایه گذار ورزشی تامین منابع مالی در ورزش رو به بهبود و افزایش خواهد بود و در صورتی که سرمایه گذاری درست و آگاهانهای صورت بگیرد بازده مالی خوبی را برای سرمایه گذار مربوطه خواهد داشت.
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