طراحی مدلی برای بهبود خط‌مشی‌های بخش سلامت با استفاده از رویکرد بازاریابی اجتماعی

Bagheri, A., Rousta, A., Forozandeh, L., & Asayesh, F. (2023). Presenting the Marketing Model of Health Tourism Development in Tehran Using Grounded Theory Method. Urban Economics and Planning, 4(3), 6-21. https://doi.org/10.22034/uep.2023.401857.1373

Hung, C. L., Wu, J. H., Chen, P. Y., Xu, X., Hsu, W. L., Lin, L. M., & Hsieh, M. C. (2023). Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler’s 5A framework with IDEA process. Information Processing and Management, 60(4), 103379. https://doi.org/10.1016/j.ipm.2023.103379

Koosha, M., Hezarjaribi, J., Allameh, H., Panahi, M. A., & Lalegani, A. (2025). Designing a Policy Model for Enhancing Social Health of the Elderly. Archives of Gerontology and Geriatrics Plus, 2(2), 1-10. https://doi.org/10.1016/j.aggp.2025.100149

Kopalle, P. K., & Lehmann, D. R. (2021). EXPRESS: Big data, marketing analytics, and public policy: Implications for health care. Journal of Public Policy & Marketing, 40, 453-456. https://doi.org/10.1177/0743915621999031

Mai, R., & Hoffmann, S. (2015). How to Combat the Unhealthy = Tasty Intuition: The Influencing Role of Health Consciousness. Journal of Public Policy & Marketing, 34(1), 63-83. https://doi.org/10.1509/jppm.14.006

Norollahi, M., & Hamid Khodadad, H. (2022). The Impact of Tourists on Physical Health and Social Well-Being in the Historical Village of Masuleh. Interdisciplinary Studies in Marketing Management, 1(2), 16-27.

Rahimi, M. K., Shafaghat, T., Beiginia, A., & Jafari, H. (2022). Investigating the Marketing Status of Healthcare Tourism of Selected Public and Private Hospitals in Yazd in 2021 [Research(Original)]. Journal of health research in community, 8(1), 60-68. http://jhc.mazums.ac.ir/article-1-697-en.html

Rastoka, J., Petković, S., & Radicic, D. (2022). Impact of Entrepreneurship on the Quality of Public Health Sector Institutions and Policies. International journal of environmental research and public health. https://doi.org/10.3390/ijerph19031569

Shrestha, L. S., Alsadoon, A., Prasad, P. W. C., Venkata, H. S., & Elchouemi, A. (2019). Rise of Social Media Marketing: A Perspective on Health Insurance. 2019 5th International Conference on Advanced Computing and Communication Systems, ICACCS 2019,

Smith, M. J., Buckton, C., & Patterson, C. (2023). User-generated content and influencer marketing involving e-cigarettes on social media: a scoping review and content analysis of YouTube and Instagram. BMC public health, 23, 530. https://doi.org/10.1186/s12889-023-15389-1

Tshuma, V., & Mpofu, S. (2024). Analysing Public Policies and Communication Strategies in Zimbabwe's Eye Healthcare Industry. In Public Sector Communication in the Digital Age (pp. 201-227). https://doi.org/10.36615/9781776489909-08

Udoh, I. A., & Willard, B. (2023). Community-Based Social Marketing: A Supplemental Approach to Improve Environmental Attitudes and Environmental Health in Nigeria. Environmental Communication, 17(2119), 134. https://doi.org/10.1080/17524032.2023.2175005