Journal of Technology in Entrepreneurship and Strategic Management (JTESM)

Designing a social marketing model in order to strengthen the sustainable behavior of consumers (case study: Arian Kimiatech Company)

Mohammad Reza Momenirad

, Mohammad Valiabidgoli *

, Ali Hamidizadeh

The current research was conducted with the aim of designing a social marketing model in order to strengthen the sustainable behavior of consumers in Arian Kimiatech Company. The research method was exploratory in nature. The research community in the qualitative part of the articles were selected from internal and external databases and academic experts and specialists of the marketing department of Arian Kimiatech Company. The research tool was an interview that reached saturation point with 20 experts. The statistical population in the quantitative section is all marketers selling products of Arian Kimiatech Company, 100 people were selected as a sample with a simple random sampling method. In the qualitative part of the research, the researcher first counted the effective factors in social marketing in order to strengthen the sustainable behavior of consumers by interviewing experts and existing documents and articles. The output of this stage was the identification of 80 indicators in the form of 5 main dimensions and 16 sub-dimensions. In the second step, the interpretive structural modeling method was used. In this research, the component of economics and market management including competitive strategy in the market, market measurement, market management and influencer marketing were confirmed. Management factors including strategy, outsourcing management, customer relationship management and interactive factors were confirmed. Technology and technology factors including needs assessment and ideation, innovation and creativity in work and technological infrastructure and practical applications were confirmed. The factors of having financial and human capital, including the company's engineering economy, communication skills, human resource empowerment, and sustainable supply chain were confirmed. Advertising, branding and service quality factors including social and digital media advertising, branding and service quality were confirmed. Finally, the final model was designed and verified.

Capacity Building for the Implementation of Artificial Intelligence in Public Organizations

Somayeh Alemipasand

, Elham Farahani *

In recent years, artificial intelligence (AI) has emerged as a remarkable phenomenon, creating a massive transformation globally and becoming a necessary condition for the development and progress of both private and public organizations. The successful implementation of any project requires capacity building, which involves identifying needs, challenges, capabilities, and strengthening systems along the path to development. Accordingly, the aim of this research is to identify the necessary capacities for the implementation of AI in public organizations and to propose a comprehensive model for this. Using a qualitative method based on grounded theory, 15 academic experts and public sector managers were selected through snowball sampling and responded to the research questions through semi-structured interviews. In the data analysis, using thematic analysis and open coding, 10 overarching themes, 36 organizing themes, and 66 basic themes with varying degrees of recurrence were identified. Based on the research findings, effective and successful AI implementation in public organizations requires attention and action in several areas: resource and infrastructure provision, policy-making and planning, data management, strengthening human resources, inter-organizational interactions, governance commitment, enhancing organizational culture, socialization, supervision and evaluation, and innovation. Each of these areas includes organizing and foundational themes necessary for implementation. In conclusion, a comprehensive model for AI capacity building was presented for use by public organizations and public management.

Developing a Framework for Attracting Sports Investors with an Economic-Social Security Approach

Hassan Humayun

; Javad Mohammadkhani *

; Kazem Cheraghbirjandi

, Azam Babakirad

The aim of this study was to develop a framework for attracting sports investors with an economic-social security approach. The research method was qualitative, utilizing the grounded theory approach. The statistical population of the study included two sections: human resources (specialists, economists, including university professors in the field of economics and economic experts working in ministries, as well as sports management faculty members familiar with the area of economic-social security) and informational resources (scientific, library, and credible media sources). Interviewees and informational resources were purposefully selected in sufficient numbers, based on reaching theoretical saturation (18 individuals and 31 documents). The research tools included semi-structured exploratory interviews along with a systematic library review. The validity of the tools was evaluated and confirmed based on practical competency, legal and scientific credibility of the sample, expert opinions, and inter-rater agreement. To analyze the findings, a multi-stage conceptual coding method (open, selective, and axial coding) with a thematic analysis approach was used. The final conceptual framework identified 44 components, 11 dimensions, and 5 overall perspectives. The general themes and perspectives were interconnected in a chain, encompassing causal conditions, contextual factors, intervening factors, central phenomena, strategies, and outcomes. Based on the study's findings, it can be concluded that attracting sports investors will improve and increase financial resources in sports, and if investments are made correctly and with awareness, they will yield good financial returns for the respective investors.

Identification and Prioritization of Criteria for Selecting the Optimal Portfolio of Information Technology Projects in Iran’s Banking Industry

Abolfazl Shamsirahni

; Mahmoud Modiri *

; Kiamars Fathi Hafshejan

The increasing use of information technology in financial and banking services continues, and the challenge of better managing information technology projects to maximize their economic benefits remains unresolved. Therefore, this study aimed to identify and prioritize the criteria for selecting the optimal portfolio of information technology projects in Iran’s banking industry using both quantitative and qualitative methods. For this purpose, the research sample included experts (university professors and senior managers in the information technology management sector of the banking industry), selected through the snowball sampling method (n=12). In addition, for data analysis, first, the final criteria of the model were determined using the fuzzy Delphi technique, and then the criteria were prioritized using the DEMATEL technique. The results of the fuzzy Delphi technique indicated that the criteria for selecting the portfolio of information technology projects in Iran’s banking industry consist of 5 main criteria (organizational, environmental, economic, technical, and risk-related) and 18 sub-criteria. The results of the DEMATEL technique further revealed that among the main criteria, the risk criterion, and among the sub-criteria, low security risk, hold the highest importance.

Preparing an Optimal Organizational Structure for the Establishment of the Supreme Council of Science, Research, and Technology Fund

Ehsan Ehteshamnejad *

; Mahdi Pakzad

This study aims to design an optimal organizational structure for the establishment of the Supreme Council of Science, Research, and Technology Fund in Iran. Research and development (R&D) are pivotal in advancing national capacities and fostering economic resilience. In Iran, despite various financial resources, the fragmented funding allocation to research has been a significant challenge. Establishing a specialized fund aims to centralize financial support for research and innovation, aligning with national science and technology policies. The Supreme Council of Science, Research, and Technology Fund was proposed to address inefficiencies in Iran's decentralized research funding system. The fund's primary goal is to pool scattered resources across various governmental bodies and direct them toward national priorities in science and technology. To ensure the success of this fund, a comprehensive organizational structure is essential. This study reviews the legal frameworks, budgetary structures, and existing research funds to propose a model that optimizes resource allocation and management. Through detailed analysis, this paper proposes a new organizational chart, governance policies, and administrative guidelines for the fund. The goal is to establish a fund that operates efficiently, remains adaptable to evolving national needs, and encourages collaboration between academic institutions, industries, and government sectors. This study offers a blueprint for the strategic implementation of this fund, emphasizing transparency, accountability, and alignment with Iran’s long-term scientific and technological development goals.

The Application of Network Analysis for Green R&D Indicators (Case Study of the Home Appliance Industry)

Mohammad Abedi

; zahra Abedi *

; Nazanin Pilehvari

The objective of the present study is to develop a model for green research and development (R&D) in the path towards sustainable development within the home appliance industry. This research is applied in nature and descriptive-survey in terms of data collection method. Initially, through a literature review, 30 factors were identified as indicators for green development and formulation and were categorized into five dimensions: green management, product performance and stakeholders, internal environment management, green innovation, and energy and resource consumption management. To screen and validate the factors extracted from the literature, the fuzzy Delphi method was used by surveying 15 selected experts through purposive sampling, which led to the identification of 25 components across the five dimensions. Subsequently, the importance of each criterion and sub-criterion was determined based on the Analytic Network Process (ANP) method, using a pairwise comparison questionnaire with Super Decisions software. The reliability of the tool was confirmed with a consistency ratio below 0.1. Based on the findings, green management, with a weight of (0.261), has the highest priority among the other criteria. Similarly, the product performance and stakeholders criterion (0.220) ranks second, internal environment management (0.202) ranks third, green innovation with a weight of (0.191) ranks fourth, and energy and resource consumption management with a weight of (0.124) ranks fifth. According to this ranking, it can be concluded that factors related to green management hold the greatest importance in green R&D indicators.

Presenting the Interactive Control System Model in Knowledge-Based Companies

Hamed Malekizadeh

, Tahmoras Hasangholipour Yasori *

, Mohammad Haghighi

https://doi.org/10.61838/kman.jtesm.3.4.16

The aim of this study is to present a model of the interactive control system in knowledge-based companies. In the current research, three Type II knowledge-based manufacturing companies active in the field of advanced machinery and equipment production in East Azerbaijan Province were studied. Accordingly, this research follows a case study strategy, with data collection conducted from a defined statistical population. Additionally, the research employs a developmental research strategy. For the analysis of data obtained from questionnaires, the coding procedure, in line with statistical requirements, was conducted using the SPSS.V24 software, and the PLS.V3 structural equation software was used for both descriptive and inferential statistics, applying linear and multiple regression. The statistical population of this research includes managers of Type I and Type II knowledge-based manufacturing companies and faculty members from the University of Tehran's Department of Business Management, particularly those specializing in policy-making. The sampling method used in this study was snowball sampling. The results of the research indicate that regulatory uncertainties significantly impact the interactive control system of projects (0.896), technological uncertainties impact the interactive control system of projects (0.140), human and social uncertainties impact the interactive control system of projects (0.225), economic and market uncertainties impact the interactive control system of profit planning (0.476), environmental uncertainties impact the interactive control system of brand profitability (0.643), and strategic uncertainties impact the interactive control system of intelligence (0.821).

The Impact of Business Strategic Orientation on Organizational Performance with the Mediating Role of Innovation

Mohammad Hasan Bahmanirad *

Global changes, transformations in strategic management, and the necessity of transitioning from programmatic orientations to cultural orientations to positively improve organizational performance have become essential. Strategic orientations are guiding principles that influence the organization's strategic programs and activities, and organizational success is generally attributed to strategic orientation. Strategic orientation reflects organizations' efforts to shape organizational behaviors in line with managerial strategies. The objective of this study is to examine strategic orientation and organizational performance, considering the mediating role of innovation. The statistical population of this study consisted of 1,200 employees and managers of a bus company, from which 291 individuals were selected as a sample based on a formula. In the end, 285 questionnaires were collected for analysis. The data collection tool in this study was a questionnaire. The research hypotheses were tested using the Smart PLS software. The results showed that strategic orientation significantly affects organizational performance. Strategic orientation significantly affects innovation. Innovation significantly affects organizational performance. Innovation has a mediating effect on the relationship between strategic orientation and organizational performance.

About the Journal

The "Journal of Technology in Entrepreneurship and Strategic Management" is a scientific publication dedicated to the development and promotion of a culture of innovation management, technology in entrepreneurship, artificial intelligence in strategic management, identifying issues, challenges, and solutions in this field within organizations. It aims to elevate the level of research, accelerate the flow of ideas, produce and disseminate knowledge, and provide an appropriate platform for exchanging experiences and publishing the latest scientific achievements in innovation management and organizational behavior on a national and international level. The journal publishes high-quality and original scientific articles in the field of innovation management. Submitted articles undergo a specialized review process and are published upon approval by the editorial board.

The scientific-research "Journal of Technology in Entrepreneurship and Strategic Management" has achieved a Grade B ranking from the Journal Evaluation Commission of the Ministry of Science, Research, and Technology.

Language: Persian with English abstracts/English full text

Publication Frequency: Quarterly

Editor-in-Chief:

Publisher: KMAN Publication Inc. (KMANPUB)

Status: Active

Peer Review: Yes

Access Type: Open Access (OA)

License Type: CC-BY-NC

Publication Fee: Free

Full Text Access: Open Access

Revenue: Publication fee received

Publication Type: Periodical (Quarterly)

Professors and researchers are requested to register on the journal's website, prepare their articles according to the author guidelines, and submit them to the journal. Thus, there will be no need for in-person visits or phone calls to the journal's office, as all communications with authors and reviewers will be conducted through this system.

The journal welcomes all articles resulting from scientific research (especially methodical qualitative research) in various areas related to technology and innovation management, entrepreneurship, artificial intelligence and strategic management, organizational behavior, industrial-organizational psychology, and human resources. Referencing up-to-date sources and conducting a systematic literature review that covers a broad range of topics relevant to the article are of great importance to the journal. Additionally, providing appropriate analyses and achieving novel and innovative results will prioritize the submitted article for publication.

Current Issue

Vol. 3 No. 4 (2024): Serial Number 10

Published: 2024-10-09

پژوهشی اصیل

Analysis of Success and Failure Factors of Sports Startups and Entrepreneurs in Developing Countries

Mohsen Akbari

, Mehdi Naderinasab *

, Seyyed Abbas Biniaz

1-13
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.1
Designing a Model for National Banks’ Support to Foster Entrepreneurial Behavior in Small and Medium-Sized Enterprises

Arman Karimi

, Parviz Saketi *

, Arash Hadizadeh

14-36
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.2
Identification and Ranking of Entrepreneurial Development Indicators with an Industrial Employment Approach for University Graduates Using Meta-Synthesis Approach

Mohammad Hassan Naqdi

, Hasan Dehghan Dahnavi *

, Mohammad Taghi Honari

, Mohammadreza Dehghani Ashkezari

, Abolfazl Sadeghian

37-52
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.3
Measuring the status of audit documentation indicators by using Internet-based technologies

Paniz Peyvandi

, Amir Yalfani *

, Naghi Fazeli

53-71
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.4
Factors Affecting Municipal Revenues and Expenses (Case Study: Tabriz Municipality)

Jafar Dashti

, Asgar Pakmaram *

72-83
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.5
Investigating the Impact of Export Market Orientation on the Success of Successful Exporting Companies through the Role of Competitive Intelligence

Mohammad Sadeq mohammadi

, Behrooz Ghasemi *

, Soheil Sarmad Saeedi

84-98
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.6
Factors Influencing the Labor Relations System in Knowledge-Based Organizations (Engineering Companies Affiliated with the Ministry of Defense and Armed Forces Support)

Shokrollah Atai Nasab

, Mashalah Valikhani *

, Seyed Ahmad Hosseini Gol Afshani

99-114
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.7
Designing a Communication Model Based on Digital Communications to Foster Customer Loyalty

Seyed Issa Emad

, Mohammad Abbaszadeh *

, Mehrann Samadi

, Samad Sabbagh

115-132
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.8
Analysis of the Impact of Cultural Changes and Macroeconomic Changes on the Economic Recession of Handicrafts in Shiraz, Emphasizing the Mediating Role of Marketing Factors and Industrial Production Growth

Eshrat Badr

; Gholamreza Jafarinia *

; Ensie Mahini

133-150
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.9
Predicting Corporate Financial Distress Using a Hybrid Model of Artificial Immune System and Wavelet Neural Network (Artificial Intelligence)

Reza Mehrabi

; Mahmoud Hematfar *

; Farid Sefati

151-171
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.10
Presenting and Validating an Educational Equity Model Based on Information and Communication Technology with a Blended Learning Approach in Education

Fariborz Kalantari

, Maryam Eslampanah *

, Susan laei

, Sahar mohammadi

172-187
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.11
Designing a Human Resource Development Model in Iran's National Football with a Grounded Theory Approach

Mazdak Jalalpour Barforosh

, Morteza Dosti Pasha *

, Saeed Amirnejad

188-207
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.12
Presentation of an Antifragility Model in Iranian Financial Organizations through Thematic Analysis

Reza Ghadim Ghobadi

, Seyyed Hamed Hashemi *

, Mohammad Feyzi Zangir

, Pouran Sourati

208-224
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.13
Optimizing Bank Profitability Model Considering the Role of Modern Banking Technologies

Hossein Mostafapour

, Mohammadali Keramati *

, Safia Mehrinejad

, Mehrzad Minoui

225-239
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.14
Identifying the Dimensions and Components of Consumer Arousal in Digital Marketing and the Mediating Role of Sales Promotion Strategies Using a Mixed Method (Case Study of Digikala and Instagram Sales Customers)

Shabnam Malekian

, Mehrani Hormoz *

, Hamidreza Saeednia

, Zahra Alipour Darvishi

240-259
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.15
Presenting the Interactive Control System Model in Knowledge-Based Companies

Hamed Malekizadeh

, Tahmoras Hasangholipour Yasori *

, Mohammad Haghighi

260-278
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.16
Presenting a Model for Determining Key Performance Indicators of the Insurance Industry on the Development of the Entrepreneurial Ecosystem Using the Panel Data Approach in Selected Countries (2010-2020)

Asma Saadatmand

, Ebrahim Negahdari *

, Mohammad Mohabi

279-290
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.17
Designing a Sustainable Supply Chain Agility Model in the Oil and Gas Industry of Bushehr Province Using a Mixed Approach

Roohollah Nemati

, Ahmad Jafarnejad Chaghooshi *

, Hannan Amoozad Mahdiraji

291-306
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.18
Designing Development Strategies for a Blockchain-Based Ecosystem in the Service Delivery Chain: A Case Study of a Defense Service Organization

Afshin Alipour

, Saeed Arab Panahi *

, Komeil Mahjoori

307-330
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.19
Presenting a Strategic Agility Model Focused on Innovation in Exporting Companies of Gilan Province

Rashid Shadab Jouposhti

; Seyyed Mahmoud Shebgo Monsef *

; Kambiz Shahroudi

, Yalda Rahmati Ghofrani

, Mohammad Taleghani

331-347
- PDF
https://doi.org/10.61838/kman.jtesm.3.4.20

View All Issues

Journal of Technology in Entrepreneurship and Strategic Management (JTESM)

Designing a social marketing model in order to strengthen the sustainable behavior of consumers (case study: Arian Kimiatech Company)

Capacity Building for the Implementation of Artificial Intelligence in Public Organizations

Developing a Framework for Attracting Sports Investors with an Economic-Social Security Approach

Identification and Prioritization of Criteria for Selecting the Optimal Portfolio of Information Technology Projects in Iran’s Banking Industry

Preparing an Optimal Organizational Structure for the Establishment of the Supreme Council of Science, Research, and Technology Fund

The Application of Network Analysis for Green R&D Indicators (Case Study of the Home Appliance Industry)

Presenting the Interactive Control System Model in Knowledge-Based Companies

The Impact of Business Strategic Orientation on Organizational Performance with the Mediating Role of Innovation

About the Journal

Current Issue

پژوهشی اصیل

Analysis of Success and Failure Factors of Sports Startups and Entrepreneurs in Developing Countries

Designing a Model for National Banks’ Support to Foster Entrepreneurial Behavior in Small and Medium-Sized Enterprises

Identification and Ranking of Entrepreneurial Development Indicators with an Industrial Employment Approach for University Graduates Using Meta-Synthesis Approach

Measuring the status of audit documentation indicators by using Internet-based technologies

Factors Affecting Municipal Revenues and Expenses (Case Study: Tabriz Municipality)

Investigating the Impact of Export Market Orientation on the Success of Successful Exporting Companies through the Role of Competitive Intelligence

Factors Influencing the Labor Relations System in Knowledge-Based Organizations (Engineering Companies Affiliated with the Ministry of Defense and Armed Forces Support)

Designing a Communication Model Based on Digital Communications to Foster Customer Loyalty

Analysis of the Impact of Cultural Changes and Macroeconomic Changes on the Economic Recession of Handicrafts in Shiraz, Emphasizing the Mediating Role of Marketing Factors and Industrial Production Growth

Predicting Corporate Financial Distress Using a Hybrid Model of Artificial Immune System and Wavelet Neural Network (Artificial Intelligence)

Presenting and Validating an Educational Equity Model Based on Information and Communication Technology with a Blended Learning Approach in Education

Designing a Human Resource Development Model in Iran's National Football with a Grounded Theory Approach

Presentation of an Antifragility Model in Iranian Financial Organizations through Thematic Analysis

Optimizing Bank Profitability Model Considering the Role of Modern Banking Technologies

Identifying the Dimensions and Components of Consumer Arousal in Digital Marketing and the Mediating Role of Sales Promotion Strategies Using a Mixed Method (Case Study of Digikala and Instagram Sales Customers)

Presenting the Interactive Control System Model in Knowledge-Based Companies

Presenting a Model for Determining Key Performance Indicators of the Insurance Industry on the Development of the Entrepreneurial Ecosystem Using the Panel Data Approach in Selected Countries (2010-2020)

Designing a Sustainable Supply Chain Agility Model in the Oil and Gas Industry of Bushehr Province Using a Mixed Approach

Designing Development Strategies for a Blockchain-Based Ecosystem in the Service Delivery Chain: A Case Study of a Defense Service Organization

Presenting a Strategic Agility Model Focused on Innovation in Exporting Companies of Gilan Province

Make a Submission

Editorial Board

Keywords

Statistics

Language

Journal Archive

Average time from submission until

Indexing & Abstracting