Developing a Framework for Entrepreneurship Strategies Based on Virtual Reality in Social Network Users

Abstract

This study aims to develop a framework for entrepreneurship strategies based on virtual reality (VR) that is of interest to users of social networks.  The research adopts a qualitative approach using semi-structured interviews for data collection. A total of 12 experts in fields related to VR and social media were purposefully selected for the study. Data saturation was achieved after these interviews. The data collected were analyzed using MaxQDA software to identify recurring themes and patterns. The study focused on understanding the technological infrastructure, perceived usefulness, public awareness, correct usage, advertising and promotion, ease of use, multidimensionality, modernization of social network relationships, reduction of distance and location importance, security, cultural acceptance, oversight, ethical principles, diversity, and social growth. The analysis revealed 15 main themes and 52 sub-themes. Key findings indicated that existing technological infrastructures, perceived usefulness, public awareness, correct usage, effective advertising, ease of use, multidimensional features, modernization of social network relationships, minimization of distance and location significance, enhanced security, cultural acceptance, effective oversight, adherence to ethical principles, diversity in content, and social growth are critical for the successful implementation of VR-based entrepreneurship strategies in social networks. These findings align with previous studies highlighting the potential of VR to transform user experiences, improve educational outcomes, and foster economic growth through innovative practices. The study concludes that VR can significantly enhance entrepreneurship strategies within social networks by improving user experiences, fostering social interactions, and driving economic growth. To maximize these benefits, attention must be given to developing robust technological infrastructures, promoting user awareness, ensuring security, and aligning VR applications with cultural and ethical standards. The proposed framework offers a comprehensive guide for leveraging VR in social network entrepreneurship.