Analysis of Components for the Development of Industrial Startups with a Blue Ocean Strategy Approach

Abstract

The aim of this study was to identify the indicators influencing the development of industrial startups, conducted through grounded theory and using a literature review and interviews with experts and key stakeholders. Initially, a number of indicators were identified through a literature review of industry sources. The current study aimed at identifying the components necessary for the development of industrial startups. This qualitative research was conducted using the grounded theory method. The statistical population consisted of professionals in industrial startups, including senior managers and affiliated teams. Sampling was conducted using a purposive criterion-based approach, with a sample size determined according to the theoretical saturation rule, ultimately including 16 experts. From a review of prior research, a total of 44 variables were extracted as factors influencing industrial startups. Subsequently, using the fuzzy Delphi technique, the most significant criteria among those presented were selected, resulting in the final selection of 38 criteria. Ultimately, 11 main factors were identified as core components of industrial startup development with a Blue Ocean Strategy approach. These include development competencies, human resource competencies, organizational needs for development, talent attraction and retention, startup branding, creation of suitable opportunities, skill development for talent, economic conditions, customer satisfaction, startup progress, and development culture. It can be concluded that startup development involves numerous components, all of which require attention for effective growth.